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Authors usually spend months or even years writing a book, before it finally gets published. Most of them have to deal with several rejection letters. They also have to convince agents and publishers and even their own friends and family. But when a writer can hold his book in his hands the work has just begun. The next step is book publicity. After it is published, no one will know about a book if it is not promoted. Authors can either hire a marketing company or publicist or do it themselves. There are many ways to promote a new book.

An inexpensive way to give publicity to a book is by offering the book to reviewers. It can be even more inexpensive by sending them the book in pdf-format. Instead of getting a book, the potential reviewer will get a copy of the book in his email or on a disk. With this modern method it is both convenient and easy to send a book to a reviewer.

Business cards can be used to promote a book. When the author is visiting events he can give them to every person he meets. On the card he can print the title and the topic of the book. His contact information can also be placed on the card. If it is possible a short description can also be added to the business card. People can see the card and decide if they want to read that book.

T-shirts, stickers and other materials can also be used for promoting a book. Using these materials, marketing can be done at a low cost everywhere he goes. For even more exposure friends and family members can help by wearing and using the promotional material provided.

Some authors use a car to advertise a new book. This can be done in several ways. It is possible to use personalized license plate holders on the vehicle. Putting the cover of a book on a magnetic sign on the car also gives great exposure.

Networking is a way to get more people to know about a book. This can be accomplished by joining several organizations where potential buyers can be contacted. An example is a business organization like the Chamber of Commerce. Many people love to buy a book written by someone they know.

Try getting an invitation to speak about the topic of the book. This could be on television or on the radio. General information about the book can be handed to the local media. Interviews, reviews and pictures can be added. This way the book can me promoted, getting the attention of a large public.

Plan a few days a week to concentrate on the promotion of the book. Schedule these days to do only the marketing activities for the book. This is a way to make sure that the book is being promoted consistently. It is important to concentrate on the main focus. That is to get the book noticed and most importantly get people to buy it. Do not spend too much time on activities that are not going to help with the book publicity.

Get additional special reports on book publicity and book promotion on the popular Annie Jennings PR website. Enjoy outstanding success in your book publicity marketing and in your book sales. Book author publicity and book promotion strategies helps sell your book.

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